Transformer

Transformers is a popular toy franchise from the 1980s featuring robots that could transform into various vehicles, weapons, animals and everyday items such as cassette recorders. Spin-offs included a comic book series, TV cartoon and an animated film.

The brand was revitalized in 1996 with the advent of Beast Wars, where the robots transformed into real biological animals on prehistoric Earth. Subsequent series returned to the classic mechanical designs.

The latest incarnation of the franchise has been in the form of a live action movie trilogy, the first part of which was released in July 2007. A new animated series is currently in production.